Philip Morris Türkiye

Philip Morris International (PMI) operates in Türkiye through two separate subsidiaries in the fields of manufacturing, marketing and sales. Our company, which has invested over 1 billion dollars in Türkiye is one of the largest industrial organizations in Turkey, continues its investments in areas such as digitalization, sustainability, agriculture and socioeconomic programs.

Our activities in Türkiye are carried out as two separate companies, one responsible for production and the other for marketing and sales, with approximately 1700 employees. Our production is carried out by Philip Morris Tütün Mamulleri Sanayi ve Ticaret A.Ş. (PMTM) in our factory located in Torbalı-Izmir, which is one of the largest and best factories in the world in terms of production capacity of PMI. Our marketing and sales activities are carried out by Philip Morris Pazarlama ve Sales A.Ş. (PMPS), one of the largest FMCG companies in Türkiye. Operating in Türkiye since 1984, together with its 500 employees, PMPS performs the distribution and sales of Philip Morris International brands across Türkiye. Having one of the biggest sales organizations of Türkiye with its distribution activities, our company has nearly 150,000 licensed points of sale in 81 provinces. PMPS leads the digital transformation of the fast-moving consumer goods sector and traditional retail sales channel, carrying out 95% of its commercial activities through digital platforms. Thanks to its data-driven commercial model, it brings commercial experience to the maximum level, preparing B2B traditional channel trade for the future. "Advanced Trade Operating Model with Large Database" developed by means of technologies such as artificial intelligence, image recognition, etc. received an award in "Best Use of Technology" in the B2B category at the 2022 MarTech Awards.